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Persian New Year Festival

2000 Block of Durant Avenue
2029 Durant Ave.
Berkeley, CA 94704
United States

Suitable for Children
Y
Category 

Event Dates and Times
Description
The Persian New Year Festival is called Chahar-Shanbeh Souri, which means ‘Eve of Wednesday’ because the festival is usually held on the last Tuesday of winter, just before the Vernal Equinox or first moment of spring. Kids, adults, grandparents, all jump over a bonfire for ‘Chahar-Shanbeh Souri’ to shake off the darkness of winter and welcome the lightness of spring, a Persian ritual passed down since ancient Zoroastrian times.

By engaging the wider community in the fire-jumping festival, non-Persians get a glimpse into ancient Persian traditions and the culture of the Iranian-American community in the United States. Cultural understanding and experiences create a pathway to peace.

In Iran (and parts of Afghanistan and India), it is customary for people to create bonfires in front of their homes throughout the neighborhood and jump over them as the sun is setting. Since the Persian Center owns it’s own ‘home’ at 2029 Durant Ave., it is thrilled to host this event for Iranian-Americans and all who have an interest in the culture. As people jump over the flames they shout, “Shorkhi-e to az man o zardi-e man az to!” which means, “Give me your beautiful red color and take back my sickly pallor!” “Parents jump with their young ones who look wary of going near the flames. Sweethearts jump in tandem. Frat boys try to out leap one another in side-by-side races,” noted a festival attendee.

Inside the Persian Center, a traditional altar holds green grass, live goldfish, food and other items representative of spring called the “haftseen” or seven ‘s’s as each item on the table begins with the letter ‘s’. Persian food, music and dancing, crafts, cultural organizations, and children’s activities add to the nighttime experience.

This is a free, family-friendly, non-alcoholic event held outdoors at night, rain or shine that draws about 6,500 people from the Bay Area. The Persian Community is an affluent, educated demographic with strong family values.

SPONSOR AND EVENT PRODUCER
Persian Center is a non-profit, charitable 501(c3) organization whose mission is to create an environment in which to conduct social, cultural, educational, and recreational activities designed to strengthen the sense of identity and integrity of all Iranians and Iranian descendants, and to engage individuals interested in or related to Persian community and culture. It is one of a few secular Persian organizations in the United States.

This is the ninth year that Another Bullwinkel Show has been the event producer. A local company that oversees many of the fine street festivals in Berkeley, Another Bullwinkel Show is proud to bring cultural events to the community.
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Address
Advertiser
Another Bullwinkel Show
Lisa Bullwinkel
2934 Fulton St.
Berkeley CA 94705
United States
Another Bullwinkel Show Lisa Bullwinkel
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Lisa Bullwinkel
Hoopla CEO*
Lisa Bullwinke, Hoopla CEO

* Hoopla (noun): action, activity, brouhaha, bustle, buzz, commotion, drama, elation, emotion, excitation, feeling, fever, fireworks, flurry, frenzy, furor, fuss, heat, hubbub, hullabaloo, hysteria, passion, racket, rage, ruckus, rumpus, stir, thrill

We put on real Badenov events -- mostly free street festivals, art & culture events, business socials, theme parties, picnics or whatever else sounds fun. We’ve got the scoop on the local scene, where to go and what to do -- we're real Ms. Know-It-Alls. We promise to Do-Right by you!

Yes, my real last name is Bullwinkel! It’s been a ton of fun my whole life and I bring that along to any event that I produce. I’ve been throwing parties since I was a kid – ours was the house where all of the parties happened in town, until our pool caved in from too many people doing cannonballs off the side one night!

It is not a fractured fairy tale that I was a professional ballerina for many years. So I bring an artistic sensibility to every event I produce. My biggest thrill is providing a format so your guests can be creative in a way they never thought possible. This makes my events a big hit! And memorable!

I can help you market your business district, even if it is in Moosylvania or during Rocky times! I have a background in community and economic development from my time as the Executive Director of a large merchant association in Berkeley and Albany, CA. There, I installed a Business Improvement District and built the Solano Avenue Stroll, the East Bay’s largest street festival. The Stroll was designated a National Local Legacy and is housed in the Library of Congress. I've produced lots of other events, including the 4th of July for the City of Berkeley complete with fireworks. Some of my past and present events include the Bay Area Book Festival, Berkeley Festival of the Arts, Berkeley Jazz Festival on Telegraph, Pacific Pinball Exposition, Persian New Year Festival, Spice of Life Festival, Berkeley Tree Lighting Ceremony, Berkeley Celebration of Youth Arts, Chocolate & Chalk Art Festival, Dìa de los Muertos, Doof-a-Palooza, Center Street Summer Cinema, Food, Fashion & Wine, Snow Day in the Gourmet Ghetto & the Rockridge & Holidays on Fourth St.

So even if your name isn’t Rocky, give a call… make that a moose call so we can really hear it!